WHAT'S NEW EVENTS

June 2010
The Shock & Oar store turns ONE! This month we are celebrating our First Anniversary in our Fremantle store at 9 William Street by offering a new and different special each week. Find out more in store or follow us on Facebook to learn what they are! Join our VIP Register and we will email you the First Anniversary weekly specials, so you don’t miss out!
It’s our way of saying ‘Thanks’ for your support and patronage in making Shock & Oar the one and only Australian nautical leisure wear brand.

May 2010
Our favourite sailor Adele Jackson has again skippered the winning team in the 2010 Women’s State Keelboat Championships held in May. Amid strong competition on the waters of Matilda Bay, Western Australia, her Jackson Racing Team sailed its Foundation 36 yacht superbly to win the championship for the third year running.
Adele and Jackson Racing Team is proudly supported by Shock & Oar. This year they looked hot in our flame-red Honolulu long sleeve T with twill caps in contrasting mustard. For more information click here

Become a friend on Facebook.
You can never have enough friends, so join us on Facebook and become a friend of Shock & Oar. We'll keep you up to date on the latest news, photos, events and more from S&O. Oh, and did I mention our exclusive Facebook special offers?

April 2010
S&O Teams up with designer Alison Cotton.

We are excited to be working with Alison on a new range of men’s and women’s styles for 2010. Alison Cotton, the woman behind the Joveeba fashion label, won ‘Innovative Designer of the Year’ in last year’s Mercedes-Benz WA Fashion Awards and her label is regularly featured in fashion mags Harper’s Bazaar, Madison, Shop Til you Drop and Grazia. Alison says she is thrilled about working with another West Australian brand in a niche market. “Shock & Oar is all about classic styles, casual feel and comfortable fits which really appeals to me. The idea for an Australian nautical clothing brand is an untapped market, so it’s great to be along for the ride as Shock & Oar makes its place at the top of this niche market,” Alison said. Standby for some fresh and inspiring nautical pieces from Alison and Shock & Oar... Read more…

March 2010
Learn-To-Row day sponsored by Shock & Oar
Another fun day on the water saw team ‘Three Girls and a Boy’ win the Mixed Crew Division at the ANA Learn-To-Row Regatta. Congratulations to Carla, Nick, Erica, Regan and Tony who each received a $50 gift voucher to the Shock & Oar Store in Fremantle, Western Australia. Check out anarowingclub.org.au for great rowing activities…

March 2010
School is back but you don’t have to wait a year to see great results! Students and staff at Notre Dame University in Fremantle, and members of the Curtin University & University of Western Australia student group Chinese Society (CS) receive a special discount at the Shock & Oar Store from now until the end of the year!
Show your Notre Dame student / staff card or CS member card and get 10% OFF the price of anything in the Shock & Oar store (including things already on sale!).
 
March 2010
Our friend and ambassador Adele Jackson (nee Frean) continues to do us proud captaining a five-woman crew in the March Match Cup hosted by Royal Freshwater Bay Yacht Club.
Seven teams took part in the match racing regatta including four coached by World Number 2 Match Racing skipper, Torvar Mirsky. Wearing our white women’s Santorini tees, Adele’s crew sailed admirably, just missing out on a place in the finals on a count-back! We look forward to Adele and her crew successfully defending their 2009 Women’s Keel Boat Champion title, proudly supported by Shock & Oar.
 
February 2010
Shock & Oar is pleased to support the East Fremantle Yacht Club Power Yachts section on its annual weekender to Mandurah Ocean Marina. The fleet of power boats headed down for a weekend of sailing, sun and fun. Three lucky boaters returned with gift vouchers to the Shock & Oar Store

January 2010
Shock & Oar unveils Coat of Arms.
We are proud to unveil the Shock & Oar Coat of Arms, a traditional family crest incorporating the Oar with Shock Wave.
It proudly represents the bold spirit of a Dutch sailor, Johannes Bartholomew Westerhout, who travelled to the far-east in the 1800s and established a family legacy that today spans the globe. The upstanding oars herald a future of continuing adventure and success for Shock & Oar!

December 2009
Shock & Oar marks six months in its flagship store in Fremantle,
Western Australia. So far the brand has touched-down in six of the
seven continents with customers keen to take home a piece of
Aussie nautical style.
Despite opening amid the global financial crisis, Shock & Oar has been well received by locals, national and international visitors alike.
With an ever-increasing, enthusiastic and loyal customer base, Shock & Oar is on its way to becoming the iconic Australian Nautical & Leisure Wear Brand.

October 2009
Shock & Oar featured at Mandurah Boat Show. Our friends Tee 2 Sea boutique has showcased Shock & Oar among its boating and golfing range at the 2009 Mandurah Boat Show, October 9 to 11 Mandurah Ocean Marina. The popular in-water boat show featured a selection of luxury vessels that had never been displayed in Australia previously, including a $8.7million Sunseeker 86 Yacht. The event had everything from fishing to fashion for the boating enthusiast.
Tee 2 Sea is located at shop 3 Mandurah Ocean Marina and carries a select range of S&O gear.

August 2009
Sign up to be a Shock & Oar VIP Member and receive exclusive offers online and in our new store. Register today to get great discounts and the latest products news from Shock & Oar. It's free and easy!

May 2009
The flagship Shock & Oar store is now open in the heart of Fremantle, Western Australia. Located opposite the iconic Fremantle Town Hall building, the new store embraces the rich maritime history of the area: a traditional commercial and fishing port, picturesque sailing harbour, and home of the successful 1983 America’s Cup team ‘Australia II’ and 1987 Cup defense.
Capture the nautical spirit with Shock & Oar Australia.

May 2009
The Women’s Keelboat Champions of Western Australia made their mark on and off the water in gear supplied by Shock & Oar. Led by Adele Frean, the West Australian Yachting Foundation team successfully defended their title in the regatta held at Royal Perth Yacht Club.
The team wore red Key West Ts and twill cotton caps. The win earned the team an invitation to the Champion of Champions Regatta – which pits the champions of various fleets in the one design class. The regatta is an open event, matching men’s and ladies’ teams in competition.
Shock & Oar is proud to support Adele Frean and her team!

March 2009
Shock & Oar made a splash at the 2009 Fremantle Boat Show in March with a bright and bold exhibit of its nautically inspired gear. Fine weather and a picturesque harbourside location attracted plenty of visitors to the Boat Show while a great collection of clothing and accessories kept them coming into the Shock & Oar marquee.
Shock & Oar is set to become the iconic Australian Nautical and Leisure Wear Brand™, and where better to start than Fremantle in Western Australia, home of the successful 1983 America’s Cup challenging team ‘Australia II’ and 1987 Cup defense.

December 2008
Shock & Oar joins with Tee 2 Sea to bring you our first retail outlet in the West Australian seaside city of Mandurah. Located in the new Mandurah Ocean Marina, Tee 2 Sea specialises in distinctive leisure wear for golfing, boating or simply relaxing in style. Shock & Oar has a select range of clothing and accessories available through Tee 2 Sea including Cabo San Lucas and Newport Beach men’s polos, Waimea Bay boardies and men’s and women’s Key West tees.
For more information go to www.tee2sea.com.au

December 2008
Shock & Oar gains official Trade Mark Registered ® status with IP Australia, the national trade mark protection agency. The distinctive name and logo of Shock & Oar are now legally protected entities, helping ensure your favourite brand is guarded against counterfeit copies.

September 2008
West Australian Tanika Martinez won the inaugural Shock & Oar “Live Your Dream…” prize at the 2008 Cystic Fibrosis Model West Quest.
With professional hair styling and makeup, she experienced a professional photo shoot for Shock & Oar. See more images of Tanika in the Gallery.